Friday, October 14, 2011

Guest Post: How IT Can Gain Control of Consumerization Trends

This morning I joined a webinar titled “Consumerization: How IT Can Gain Control”. While I was expecting to hear about how companies are dealing with the exponential growth of consumer data to help grow market share, I was educated with how the “enterprise” is managing the explosion of employee owed devices such as tablets and smart phones and growing traction of the virtual workplace.
Fueling these trends are low cost devices and blurred lines between personal and business lives, especially here is the US. While these interesting developments are without questions, companies are learning to deal with greater security, more complex compliance and rising cost issues. CIOs and CTOs in public and private businesses are adopting a Bring Your Own (BYO) device policy in order to improve employee satisfaction and mobility, attract a new tech savvy workforce, and increase staff productivity.
The current corporate model has IT at the center of devices, data, employees and applications. But, will this trend have Echo Boomers or Millennials elbowing their way to center stage and IT adopting more of a service delivery and governance role? With PCs and laptops accounting for less and less of hardware purchases, will virtual or cloud computing emerge as the new norm?
I would like to know what you think!

http://gmconsultingllc.wordpress.com/2011/10/13/how-it-can-gain-control-of-consumerization-trends/

http://twitter.com/#!/georgemarmo


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